Raymond Apparel Ltd, a 100% subsidiary of Raymond Limited, ranks amongst India's largest and most respected apparel companies. We bring to our customers the best of fabric and style through some of the country's most prestigious brands Raymond Premium Apparel, Park Avenue, Color Plus and Parx
RAL entered into the ready-to-wear business with the introduction of Park Avenue in 1986 catering to the men's formalwear market. Parx was launched in 1999 to address the growing trend of smart casuals. In the year 2000, Manzoni, luxury life-style brand was launched offering a super-premium formal range of men's shirts, suits, trousers, jackets, ties and leather accessories. Raymond identified the vacuum for a high end, casual wear brand and hence decided to acquire Color Plus as a part of strategic expansion plan for their ready-to-wear business.
Crossing the gender divide, Park Avenue has includes a western women's wear collection. 'Park Avenue Women's - A complete range of premium business wear for women is designed especially for the working women professionals of today.
RAL'S aesthetically built Design Studio in Thane (India) is well equipped with state-of-the-art designing facilities, which stimulate and nurture the creative energies of the Design Team. Their efforts are complemented by a research team, which keeps a close watch on international fashion forecasts and design trend. A Design Studio has also been set up in Italy, which has further enhanced our reputation in providing cutting edge design solutions of an international standard.
All our brands are available at exclusive brand stores (EBOs), 'The Raymond Shop' (TRS) retail outlets and multi-brand outlets across India and the Middle East.
Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.
Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for "beyond work" requirements and this has been addressed through categories like Sport and Club. The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes. These are automated to a large extent.